Personalization of the historic line of streetcars
e “Fiat 500″,
at the Milan
I led the artistic and technical direction from the initial design to the realization, updating the brand’s stylistic features and lowering it into the city dimension. Thus the Trussardi brand, faithfully reproduced together with the iconic running greyhounds, absorbed the colors of the streets, becoming an integral part of the city, in a game of cross-references between street context and fashion style.
The work was carried out in two stages – The work was first made on canvas and then transferred to vector file, for the production of the adhesive film that was applied to the exterior surface of the streetcars and cars.
file photo: igpdecaux