Personalization of the historic line of streetcars
e “Fiat 500″,
at the Milan
Trussardi is an Italian fashion brand, founded in 1911. The Trussardi lifestyle is progressive yet approachable, always linked to the values of community and inclusiveness, as well as social and environmental responsibility.
Darsena Tramway and Fiat 500 Customization
During the days of Fashion week, Trussardi asked me to make artwork for the customization of some Tram and Fiat 500s that paraded around the city. I was entrusted with the artistic and technical direction from the initial design to the realization, updating the brand’s stylistic features and lowering it into the city dimension.
The Trussardi brand, faithfully reproduced along with the iconic running greyhounds, has become an integral part of its city, absorbing its street colors. The work was carried out in two phases. The work was first made on canvas and then digitized in vector format for the production of the adhesive film that was applied to the exterior surface of the Fiat 500 Trams and cars.