Creativity is a catalyst for positive transformation.
The Navigli is a neighborhood that has its roots in late antiquity. It was the waterfront district of the city of Milan, which together with Castello Sforzesco and Porta Ticinese formed a triangle that marked the core of medieval Milan. For decades it was synonymous with crime, poverty and urban decay, but today it is considered by many to be one of the most desirable neighborhoods in Italy.
Our challenge was to create something that would affect people and make them feel good. The Navigli is one of the most popular tourist destinations in Milan, but we wanted to improve it by making it more attractive. With the help of citizens who allowed us to paint the walls, we transformed an area in total disrepair into an open-air gallery. After our intervention, this area is frequented by many tourists, and we receive requests from people who wish to restore other areas.